7
abr

The 3 Stages of Products and Businesses

All products and businesses go through three stages, with different advertising goals for each one.

 

  1. The start-up business. You’re new in the market and need to establish your identity. Your company needs high levels of promotion and publicity to grab consumers’ attention.
  2. The growing business. Once your identity is established, you need to differentiate yourself from your competition and convince buyers that yours is the service or product to try.
  3. The established business. The purpose at this point is to remind consumers why they should continue buying from you.

No matter which stage your business is in, advertising follows four steps, according to the industry mnemonic, “AIDA: Awareness, Interest, Desire, Action.”

Your job is to make prospective customers aware that your product or service exists, pique their interest in what your product or service can do for them, make them want to try your product or service, and finally take action, by asking for more information or actually buying the product.

We can help you do all of this and more! Call us today!

Source: Entrepreneur.com

3
abr

Advertising by Definition

Definition: To call the public’s attention to your business, usually for the purpose of selling products or services, through various forms of media, such as print or broadcast notices.

Advertising provides a direct line of communication to your existing and prospective customers about your product or service.

The purpose of advertising is to:

  • Make customers aware of your product or service;
  • Convince customers that your company’s product or service is right for their needs;
  • Create a desire for your product or service;
  • Enhance the image of your company;
  • Announce new products or services;
  • Reinforce salespeople’s messages;
  • Make customers take the next step (ask for more information, request a sample, place an order, and so on); and,
  • Draw customers to your business.

Your advertising goals should be established in your business plan.

For example, you may want to obtain a certain percentage of growth in sales, generate more inquiries for sales, or build in-store traffic. The desired result can simply be increasing name recognition or modifying the image you’re projecting. Objectives vary depending on the industry and market you’re in.

We can help you move in the right direction. Call us today!

Source: Entrepreneur.com

3
abr

Branding by Definition

Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .

An effective brand strategy gives you a major edge in increasingly competitive markets.

But what exactly does “branding” mean?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

20+ years building brands!

Contact us today and experience your new business growth!

Source: Entrepreneur.com